After a considerable line of movie adaptations, past and pending (Harry Potter, The Lord of the Rings, The Godfather), imperious videogame developer/publisher Electronic Arts has tired of aquiring rights and has moved onto human capital, starting with the most successful director of all time:
Game maker Electronic Arts said Friday it has signed blockbuster moviemaker Steven Spielberg to collaborate on three video games that EAs Los Angeles studio will create.
The games were described as three new original franchise properties, so they probably will not be based on previous films, such as Mr. Spielbergs Jaws, Close Encounters of the Third Kind, or E.T. The titles and subjects of the games were not disclosed, and neither were the financial terms.
...I have been playing EA games for years and have watched them master the interactive format, said Mr. Spielberg. Having watched the game industry grow from a niche into a major creative force in entertainment, I have a great deal of respect for EAs understanding of the interactive form.
Spielberg has had a long-time love and association with videogames: the Computer Space machine in Jaws, his story contribution to the 1995 LucasArts adventure game The Dig, his co-founding of the less-popular-than-Dave & Buster's-but-still-OK GameWorks arcade chain, and the success of the nakedly Saving Private Ryan-influenced Medal of Honor games under his Dreamworks Interactive label (published by EA).
In case anyone was wondering about the newsworthiness of Spielberg putting his name on something, EA is stressing his high level of involvement.
The deal involves much more than the Hollywood director merely putting his stamp on a game or popping in for quick consultations, said Neil Young, vice president and studio head of EA's Los Angeles studio.
Instead, Spielberg will have an office in EA's studio. He plans to work side-by-side with game developers to create original gaming content beginning with the concept not a game based on a movie, or vice versa, both of which are common practices nowadays.
"It's really the first time a filmmaker, and a filmmaker of Steven Spielberg's caliber will collaborate at this level on an original game," Young said. "He understands how our medium works and wants to push it in different directions, putting innovations in a game that no one has ever seen before."
So he's not running to a developer with a gameplay concept ala Michael Crichton, but is helping EA come up with some fresh franchises. The significance here is that someone with a career based on making his adolescent obsessions accessable and enjoyable to everyone will be given control over the development of a videogame. No word on whether Robin Williams will be playtesting.
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