Indian Government Encourages 20 Minute Joyride Through the Realms of Vibrating Pleasure

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Is it a sex toy, or is it birth control? That's the question causing enormous outrage throughout the Indian state of Madhya Pradesh in response to a vibrating condom that's being manufactured and marketed by...the government. A promotional message from the company, Hindustan Latex Limited, describes Crezendo as a product that "provides ultimate pleasure by producing strong vibrations." Hindustan Latex Limited, a "Government of India Enterprise," launched Crezendo in response to a fall in condom usage. Their goal was to encourage the use of birth control by enhancing its pleasure, and they marketed the product with tag lines like "Crezendo vibrating ring is designed to take you for a 20 minute joyride through the realms of vibrating pleasure," and "It is truly your passport to 'The Republic of Pleasure'."

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Critics, who see the product as a sex toy, are furious: contraception is encouraged but sex toys and pornography are forbidden in India. They want the government to ban the sale of Crezendo immediately.

How did the country that gave the world The Kama Sutra get so prudish about sex toys? Attaching a vibrator to a condom doesn't make the contraceptive any less decent or moral--it just makes it that much more enticing to someone who might otherwise not practice safe sex. The Indian government deserves major props for taking this creative approach to birth control and public health. Hindu conservatives should apply for a passport to 'The Republic of Pleasure' and bring a copy of that most famous ancient Indian text along for the 20 minute ride.

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