Don't Touch That Dial! People Are Touching Themselves

Forget Shark Week. In what could be the best programming stunt ever, Channel 4 in the U.K. is planning a weeklong series of shows dedicated to... masturbation.

"Wank Week" will celebrate the favorite activity of many (most?) of us. The highlight of the week will be a documentary on the U.K.'s first "masturbate-a-thon" competition.

In what must surely be one of the summer's more bizarre events, hundreds of people are expected to gather in a hall in central London on August 5 to pleasure themselves in aid of charity.

Prizes will be on offer for those who clock up the most orgasms and those who can masturbate the longest - the current record, according to the organisers, is a chafing eight-and-a-half hours.

The wank-a-thon is organized by the San Francisco-based Center for Sex and Culture, which is using the event to raise money for safe sex groups.

Channel 4 executive Andrew MacKenzie seems confident this will be a ratings-grabber.

"Following on from the success of 'Penis week', we feel this is exactly the type of provocative and mischievous programming that Channel 4 should be covering in the 11pm slot."

Right now someone at Fox is taking notes.

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Official wank-a-thon logo

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