Member: PeachySweetLove
hopeful

PeachySweetLove is drunk on love & sweet tea vodka ....

I’m private
 
APRIL 3, 2012 @ 07:41 AM


So, we get these little local magazines in our office.... and I'm flipping through and come across this little gem ...


SPOILERS! (Click to view)
zoom image
Ok I see now that you can't "see" what it says so here goes:

Reason to make an Estate Plan #23 -

*Has multiple tattoos and piercings
*Works as a waitress
*Goes to a different club every night
*Believes strongly in reincarnation
*Wishes to give everything she has to animal rights groups

Are you sure you want to leave it all to HER OUTRIGHT??
Goldberg Estate Planning
www.Goldbergestateplanning.com



I was speechless ... but not speechless enough not to respond:


SPOILERS! (Click to view)

Dear Sir or Madam:

I understand that every company has to chose how it wants to represent itself in order to attract the target demographic that it's marketing for, but I am a bit taken back by the offensive and insensitive nature of the advertising you published in the Fayette woman's magazine. I can't help but feel as though you are attempting to appeal to an older, mostly white, mainstream clientele but I don't think that it's necessary to be offensive and isolate other marketing demographics just to appeal to your preferred clients. The world is changing, the ages of entrepreneurs are getting younger. There are successful individuals with families and estates that need planning...who might also have tattoos and piercings. They also might believe in the importance of animal rights...and possibly at some point, they might have been a waitress. Maybe you just don't realize how outright offensive your insinuation are. Maybe you still have the idea that tattoos and pierced up hippies giving money to charities with no real direction in life (because after all, she is a waitress) are not thinking clearly and you're hoping your services will guide the affluent grandparents to stave off handing over their money until she "grows up" and makes better decisions.

Are you aware of Brandon Bond? He is extremely successful, world recognized, and (lets be frank) rich. He owns one of the most profitable and successful tattoo shops in the state of Georgia. He also happens to be the funding source behind an animal rescue organization that he founded. On top of that he dabbles in media distributions, brand licensing for his apparel, and is starting a new line of tattoo equipment that is guaranteed to be another feather in his already relatively full cap. He is also going to be a father this year...would your services appeal to him? Do you think he will want to plan out his child's future to assure that she's just as comfortable and happy as he is? Or maybe he doesn't think that far ahead in your mind because of his career and personal choices. I'm making these points to bring to your attention that isolating one group to appeal to another is never a wise decision. (What does her believing in reincarnation have to do with her ability to manage money... someone should let the Hindu's and Buddhist know they got it all wrong) And you don't have to be condescending to one persons decisions to validate yourself as responsible to another.

I have body art, I have piercings ... I was a waitress at Waffle House and I give freely to many charities, including animal rights. I don't follow traditional Christian beliefs even though my father is a successful minister. I am a home owner, I have children who's futures I work to ensure on a daily basis. I have a respectable job in a very lucrative market. I carry all the stigmas you have so amusingly listed as detraction in your advertising, and yet, I thrive. Maybe it's time to go back to the advertising drawing board.

Respectfuly ~

Carmen V.




Talk about assholes.....ugh

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Comments
Guns

Guns

HOPEFUL

USA

APR 03, 2012 07:48 AM

i like to see people standing up for what they believe in!
you're awesome!

miss_joy

miss_joy

Canada
May 2010

APR 03, 2012 07:49 AM

That is a wonderful, well written, professional response. Congrats!

StCyr

StCyr

Louisville, KY
March 2007

APR 03, 2012 07:52 AM

good for you!

Guns

Guns

HOPEFUL

USA

APR 03, 2012 08:20 AM

hahha i would have been the same way!

mydogfarted

mydogfarted

Oakland, NJ
June 2003

APR 03, 2012 11:54 AM

That pissed me off almost as much as some of the ads on Facebook.

Munke

Munke

Penngrove, CA
May 2004

APR 03, 2012 11:55 AM

You are so damned awesome. Way to get em!

CitizenGeek

CitizenGeek

Council Bluffs, IA
July 2011

APR 03, 2012 12:35 PM

damn... the ad leaves a foul taste in my mouth. Take it to 'em

AndThen

AndThen

Bend, OR
July 2007

APR 03, 2012 01:08 PM

That was absolutely what I thought : They hope to attract rich old Republican white guys as their clients, so this is who they choose to in Mordred to represent someone who guys like that would detest.

To bad they left out the part about her add opting a non-white baby.

That would really bring in the clients.

Saved_Sinner

Saved_Sinner

USA
October 2011

APR 03, 2012 06:51 PM

That's fucking awesome!!! You know I have been looked over on a ton of respectful jobs because of the holes in my face and how my ear lobes dangle when there's nothing in them and my tattoos, they don't realize that I'm a loving father and husband trying to secure not only my future but theirs(more theirs) so they assume that I'm not worthy of working for their precious company for whatever reason besides the fact that I am well qualified for the job. It sucks when I look someone in the eyes when i talk to them in an interview(manners my parents taught me) and they are looking at my fucking ears! Like really you can't look me in the eyes!!! I guess it's the same with you ladies when men stare at your breast when you talk to them!!! I'm very glad I read this blog fully and I respect you and applaud you that much more!!!kiss

ReniValentine

ReniValentine

USA
December 2010

APR 04, 2012 01:16 AM

good for you! i literally was appalled by the fact that someone would have the gall to post an advert like that in today's day and age. admittedly the stock photo image may not be their target niche, but at the same time a person can buy a book or visit a website to learn the basics of estate planning and all aspects therein. aside from the ad being a dick move, it's an idiotic business decision. that's marketing 101. you want to appeal to your target demographic, but every single person/group you openly exclude/discriminate against is one less sale...

Eveski

Eveski

HOPEFUL

Worcester, MA

APR 04, 2012 11:33 AM

hahaha thanks kiss

RubyJay

RubyJay

HOPEFUL

United Kingdom

APR 04, 2012 12:46 PM

Love the fact that you love wresling as much as me awesome xx

RubyJay

RubyJay

HOPEFUL

United Kingdom

APR 04, 2012 12:55 PM

Hellz yeah!!! xx we know our shit

Circa_

Circa_

Cincinnati, OH
September 2011

APR 04, 2012 01:33 PM

Everyone once in a while you gotta write a fucking letter! well done

heatdude

heatdude

USA
January 2004

APR 04, 2012 02:47 PM

You just hit them with a brock F-5..

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