NEWS: JC Penney to Bring Sephora to the Sephora-less

CULTURE: JC Penney to Bring Sephora to the Sephora-less

I cannot speak to the glory of Sephora, but the empty bottles and black boxes littered around my home speak to the fascination that many have with it. Ok, I’ll admit, the cinnamon body scrub is the shit, but I don’t have a problem with it...Really...I don’t...

JC Penney, sensing the power emanating from Sephora will add a “store within a store” to bolster their lagging sales and add a beauty department to the chain’s stores.

Sephora’s store within a store will be in every JC Penney Store in 2007 for those that don’t have access to their website or their stores. Not that I care...seriously...what?!?

OH MY GOD. YESSSSSS.

I am a Sephora employee, and I'm surprised how quickly word got around!

To the best of my knowlege, we will only be going into the new "free-standing" JC Penny stores that are scheduled for construction. I'm not sure which company approached who, but this is to fill the void that Penny's created when they pulled all cosmetics out of their stores a while ago.

All employees will be of JC Penny, but they will still recieve the gold standard training by attending Science of Sephora. In theory, they should be giving the same customer service that we, at least at my store, are so proud of. I just hope that they don't become as jaded as makeup counter employees often do.

Sephora and JC Penny's? Ugh. An unlikely combination. I associate Sephora with delicious smelling, artfully packaged, high end, addictive cosmetics, and JC Penny's with sensible shoes and flammable clothes.

I'm not terribly keen on the idea myself, so I'm really just waiting for the other shoe to drop. Won't happen till next year at anyrate,

ha!