50 years ago (from April 15th to be exact) McDonald's founder Ray Kroc started the first of his restaurants in Illinois. Now, five decades later, the golden arches have become a universal symbol of cheap fast greasy eats and/or the decadent excesses of hegemonic global capitalism.
We're increasing living in an age where fatter and fatter American kids live amidst a world of children who probably wish they had that problem. McDonald's, second only to the ubiquity of Coca Colonization, has become a weird symbol of Americanism and the sometimes less-than-voluntarily expansion of its globalist principles.
Instead of widening our choices, globalization can seem to be forcing us all into the same shallow, consumerist culture -- giving us the same appetites but leaving us more than ever unequal in our ability to satisfy them.
Closer to home, people like Morgan Spurlock have asked whether a McDiet is really such a good idea. While the makers of Bowling For Morgan have asked whether stuffing yourself with the worst fast food possible in order to prove a dubious point is really such a good idea.
And maybe a McJob is the worst possible job you can have. Or maybe, as Jeff Jarvis points out, it's the "best first job a young person could have because every job that follows will be easier and pay better."
So happy 50th, McD's. I still get both a shiver of dread and a slight twinge of relief when I see your arches up ahead. Knowing, if all else fails, I can always put on 60lbs. if a major Hollywood blockbuster featuring me calls for it.
The first Kroc/McDonalds is in my hometown of Des Plaines, Illinois. It was an operating McD's (known as Store #1) until they built a new place right across the street, christened it Store #1, tore down the original, and then rebuilt a new replica (now the museum) in its place.
The original building footprint and sign was a little too close to a still-operating SRO hotel next door, so the rebuilt ones were moved a bit on the site.
I'm surprised I haven't seen any posters of James Dean, Elvis, Marilyn Monroe, Bogart and Brando sitting in a pink Cadillac out front of the McDonald's Museum titled "Lost In The '50s Tonight".
racebacktoearth said:
the last time i checked, ronald mcdonald wasn't putting a gun to anybody's head to make them eat his food
I'd have to agree. Those lawsuits against McD's are pretty much bupkus. Bad food makes ME gain weight, but you don't see ME suing. I just eat fruit and veggies. Plus the occasional baby.
i haven't eaten mickey d's in 3 years, but being a fan of greasy spoons and burgers, i bet those first mcdonalds burgers and fries were fucking delicious.
Never forget the role of the public in McDonald's success. It's easy to blame them for making us fat, but come on, we can exercise our own choices and take responsibility for our decisions.
I loved the fried cherry pies and the fries that were made in beef tallow. They tasted great! They used to toast the hamburger buns, too.
Ironically enough, I might still eat at McDonald's once in a while if they still did the pies, fries and buns the older, less-healthy way since they tasted so good.
Now their stuff tastes like crap, so why would anyone who remembers how it used to be even bother going there anymore?
racebacktoearth said:
the last time i checked, ronald mcdonald wasn't putting a gun to anybody's head to make them eat his food
I'd have to agree. Those lawsuits against McD's are pretty much bupkus. Bad food makes ME gain weight, but you don't see ME suing. I just eat fruit and veggies. Plus the occasional baby.
Pav
I'm lost
February 2004
APR 16, 2005 07:33 AM