I knew it. Alcohol isn't just a religion, it's an art form...
The Absolut bottle is easily recognisable and the cult-like drink was first immortalised by Andy Warhol in 1985. From that point on a cult arose in the world of advertising which has since spread to the high culture society of the gallery. The list of artists who've given their impression of the bottle since contain such as Keith Haring and some have paid homage to celebrities such as Marilyn Monroe and The Sex Pistols. And a collection began...
Big, small, weve got a little bit of everything, says Kahan, who assumed control of the collection a decade ago. Weve got a guitar. We have a surfboard back there.
The assortment of paintings, sculptures, furniture, photographs and jewelry was inspired by the liquor companys much-praised ad campaign: Absolut (fill-in-the-blank). The Absolut series of ads, launched when the company entered the U.S. market 25 years ago, continues today with the vodka bottle still its centerpiece.
The print ads, the artwork, have a level of intelligence and inclusiveness, Kahan says. It is an opinion echoed by advertising executive Jerry Della Femina.
The ads are so consumer friendly that everybody thinks they can do an Absolut ad, Della Femina says. Thats the toughest thing in the world to make it look easy.
The collection of art pieces is kept in a New York building in Manhatten, in a temperature controlled environment, but if you want a sneak peak... Then visit the Absolut Collectors Society.
oh man. its great, and it sucks all at once. but i wont get started on the evils of corporate funding at museums and in the arts, cause there is no good answer and ill just get frustrated.
its just funny cause this series came up in a conversation about the topic i mentioned just a few weeks ago.
darksmith
Norway
July 2002
APR 24, 2004 01:35 PM