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Bob

Bob

SUICIDEGIRL

California, USA

JUN 26, 2012 07:02 AM

by Bob Suicide

zoom image
[Bob Suicide in Bears Beets Battlestar Galactica]

E3 came and went with none of the real excitement that we're used to. No new consoles, most of the major franchises were absent, nothing to really look forward to. Don't get me wrong, there were several games that looked promising. But, with many of these announcements, looks can be deceiving...

I know I sound cynical and, to be honest, I really AM cynical. But it's not my fault. I blame the marketing departments of every game I've ever been excited about but ultimately let down by when it fails to meet the advertised expectations. Now, I know that's a pretty long list of people to shake my fist at, but stick with me, I promise this will make sense.

I'm tired of the bait-and-switch that occurs between the premiere teaser trailer announcement and the actual delivery of the game. I'm tried of getting excited about a game that looks awesome but which turns out to be a mindless button masher with terrible graphics or something that’s been rushed through to retail that has terrible development bugs.

For example, let's look at Dead Island, which was developed by Techland and published by Deep Silver. It's not to say it wasn’t a good game, but it retains little of what’s depicted in the teaser video short beyond the fact that there is an island and the people on it happen to be dead -- and zombies. What Techland created was a great game open-world, action-rpg that answered gamers’ first-person prayers when Dead Rising couldn't. But, Deep Silver’s Dead Island announcement trailer was moving, gritty, and harrowing; a vignette into the human drama of a no-win situation.



And, while Deep Silver said the trailer was supposed to capture the game's "solemn tone and setting," I definitely didn't get any sense of the gravity of the situation that was evident in the trailer while playing the game. But, I'm sure everyone was feeling that deep solemnity when they found porno-zombie Nenja Samejon.

With Dead Island I basically got excited over a game that doesn't exist. That's not to say I didn't enjoy the game they made, but I'm still waiting for a game I'll never get.

While the Deep Silver trailer was a major marketing success – inspiring people to deconstruct, reconstruct, post and repost it, resulting in a large amount of media buzz –– it ultimately did just as much to alienate a core base of gamers like me who felt cheated. Some even went so far as to call it "false advertising." And, at this point, I'm not inclined to disagree.

So, when I see an announcement like Beyond: Two Souls, I'm tentatively excited. I loved Quantic Dream’s earlier Heavy Rain. It was a wonderful new and innovative gaming experience. I yelled and raged for a sequel until my voice was hoarse. And, from the looks of the trailer, Beyond: Two Souls appears to be the kind of quality gaming experience that I've come to know, obsess about, and expect from the Parisian developers.

But, rather disappointingly, the announcement trailer didn't show any real action on the part of the main character. It didn't show any emotionally moving moments that were so important in Heavy Rain and in Deep Silver's Dead Island trailer, and it didn't show any important dialogue to properly showcase the actor's abilities (unless you count the eff word).



Does this mean the more emotionally-charged aspects of the game are not worth displaying because they're not on-par? 'Cause it's evident from the Deep Silver trailer that emotionally agonizing is marketing gold. Why wouldn't Quantic Dream founder and Beyond: Two Souls creator David Cage use any of that in the E3 preview? He said the game was "about death...separation...[and] mourning." Set it to melancholy music and you've got the Dead Island announcement trailer –– but with the gamplay to back it up!

So, is this another bait-and-switch? I don't want to get my hopes up – I've been burned before.




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baudot

baudot

Oakland, CA
February 2004

JUN 26, 2012 08:22 AM

This "Two Souls" looks interesting. On the radar it goes.

Presently, my hopes are set on Wasteland 2 and Dishonored. A new snealy exploration game from the designer behind System Shock and Thief? Sign me up.

Wagner_Zero

Wagner_Zero

Brazil
October 2011

JUN 26, 2012 08:44 AM


I'm tried of getting excited about a game that looks awesome but which turns out to be a mindless button masher with terrible graphics or something that’s been rushed through to retail that has terrible development bugs.



Couldn't agree more. Lately many games that had a lot of potential were broken down and simplified in order to appeal to more audiences. The same happened to a couple of long running game series.

Games with heavier and deeper stories, such as Heavy Rain, tend to be slow paced and/or with long cutscenes and dialogs. And that isn't atractive to the "casual, but describe itself as hardcore" gamer that is only used to FPS such as CoD and BF...
Also games with sharper and complex commands have been have become much simplier button mashers.

In other words, games such as you described are just don't sell that much. Just look back at the top selling games of 2010 and 2011 and you'll have the idea.

Unfortunately, due to the companies' maximum profit policy, I think we can expect more games that "could have been much more than they have come to be" and trailers that look so awesome for games that feels lame.

ShaunR

ShaunR

Dearborn, MI
May 2010

JUN 26, 2012 10:35 AM

Honestly I don't even keep track of whats coming out anymore. Ninety percent of the time it just leads to disappointment. I'd rather just be pleasantly surprised when something good actually does get released.

letsfight

letsfight

Oakland, CA
June 2005

JUN 26, 2012 10:57 AM

There are people who make games and people who market games. Sometimes depending on the company those people don't work together but a few days a year. The part of selling games is corporate and the part of making games is more artistic. I find that in almost any medium involving art and money there are bound to be let downs. However I choose to be excited. Here is why

I truly love exploring new worlds and stories. Do I experience let down with poorly designed levels? Yes, we all do. Do I expect every game to live up to the trailer? No, in fact I have a policy of once I have decided to play a game (or watch a movie) I try to stop watching all previews. no easy task sometimes. Purely because of the issue that Bob so elegantly brings up.

I also think we are let down too easy, but that may be a different topic all together. Nothing is perfect

I am always hopeful and excited for the next years games however lean and bleak they may seem. Because that only means to me that I will have to try a little harder to find the games who don't sport a big advertising budget and can't (or wont) get a corporate stooge to lie to us about how this new game is not just any game, it is a transcendental experience.

MDW

MDW

Canada
August 2010

JUN 26, 2012 12:33 PM

You didn't mention that dead island was co-op. I can forgive a lot in a game when a friend and I can play it, have fun and mock it's developmental failures together...haha. God bless being able to dupe weapons in that game. Sometimes games are good accidentally on purpose. I agree that E3 was sort of a non event. I guess with the new consoles approaching in what I think will be 2013 the developers are working on new IPs for the next generation. That's what I'm excited about the next generation... and Rainbow Six Patriots... although like you my faith in game developers is definitely shaken.

Bob

Bob

SUICIDEGIRL

California, USA

JUN 26, 2012 12:41 PM

MDW said:
You didn't mention that dead island was co-op. I can forgive a lot in a game when a friend and I can play it, have fun and mock it's developmental failures together...haha.



I delve into my personal feelings about co-op more in my Confessions of a Shy Gamer.

ZodIsWide

ZodIsWide

United Kingdom
December 2011

JUN 26, 2012 03:04 PM

I hope games never become as bad as films when it comes to trailers; because film companies have basically realised that all they need is a good trailer to get you in the cinema and the film itself could be a pile of pish. They don't care about your critique, just your money.

In other news, reliable games developers still make good games. Most games from Bethesda, Remedy, Bioware, Ubisoft and Konami, still live up to the hype. There's also the Mortal Kombat series, which in my opinion has never been awful. Some games have been deff better than others and I was a little disappointed by MK vs DCU but all in all it's a fine franchise.

mkayal

mkayal

USA
October 2010

JUN 26, 2012 04:21 PM

You know, as sixth degree curmudgeon, I think I should point out that any game marketed between the years 1985 to 2015 has never really accurately depicted a game's actual content. How many ps1/n64/saturn/genesis/snes/nes games had commercials more awesome than the game they were selling? Even the current gen games today have hit or miss commercials with often dodgy connections.

veganvindicator

veganvindicator

Canada
May 2012

JUN 26, 2012 06:38 PM

Agree with you 100%, Bob, although this can actually work in the opposite way (in rare instances). Case in point, the new Black Ops looks pathetic, which is what I am expecting, given how bad Call of Duty: MW 3 is (waste of $60). So my expectations are so low that maybe I will be pleasantly surprised. As for E3, I agree, it did seem like much ado about nothing, although...The Last of Us looks awesome (hopefully, the game lives up to the trailer)

gudrummer

gudrummer

Los Angeles, CA
September 2010

JUN 26, 2012 08:22 PM

I still think Heavy Rain sucked big time and I don't really think Beyond is gonna be any better. David Cage is not a game director in my opinion, and gameplay is a strength his games don't have.

But Last of Us looks pretty good, the South Park game looks interesting. I'm willing to give AssCred another chance, but it better be REALLY good.

And I don't even want to talk about Dead Island.... generic game, full of bugs. Amazing trailer, though.

Wii U? Not buying it, same way I did not buy the Wii.

Pops1231

Pops1231

USA
April 2008

JUN 26, 2012 08:30 PM

Its from Quantic Dream and is thus untrustworthy. They have a bad business model, they blame their failings on used game sales and not the fact that their orginal game is a one shot wonder. Yup, same killer everytime. Exciting. Sell the game let someone else play it and get blamed by the scum sucker. Build ANOTHER game with way too much money and still not be able to write a good story. I am wondering if you get to have Ellen Page pee in this one?

Its on my radar all right. Used, director's cut and at most half price.

Curi

Curi

France
June 2012

JUN 27, 2012 05:50 AM

I really liked your article. Before reading it, I've never really given much thought to this issue, I was, let's say, resigned, that marketing for games should be made of things that wouldn't be in the game, to make it look awesome and touching, even if those sequences of facts would never be in the actual gameplay.

I share now your view. I really feel cheated, and the worse is that I didn't feel it until now. There tons of game trailers that were inarguably good that most movies wouldn't even dream of achieving such patterns, yet, the trailer had nothing to do with the actual gameplay or, even worse, not even a video sequence in the game.

Let's hope and wait that Beyond: Two souls isn't one of those. I really wish that it can be a remarkable gaming experience, such as "Shadow of the Colossus" which is completely different from everything I've seen!

Over and out.

mentalrage

mentalrage

United Kingdom
March 2006

JUN 30, 2012 11:40 AM

I think recently there's been a big surge in trailers for games that don't exactly represent the games that they're actually promoting. The recent furore over the trailer for Hitman: Absolution being a good example. Is it a well made trailer, yes, it has an undeniable grindhouse quality but it's still very well made. Although It doesn't represent the Hitman gaming experience people are familiar with and if you compare it with the demo footage it doesn't even seem like the same game.

I think the bottom line from a developer/ publishers point of view is that they want publicity and a lot of the time the easiest way to do that is via "controversial" trailers, Tomb Raider being a prime example.

As for emotional context in games I'm all for it. Mass Effect from a gameplay point of view isn't the most astounding game ever but the story and characters make the game to the point where a character dying actually elicits a response and this has made it into one of the most recognisible names in gaming. On the other hand though Enslaved: Odyssey to the West which also featured fleshed out characters that you actually cared about and a refreshingly different representation of a post apocalyptic landscape and was critically well received. Didn't get the success it deserved with many gamers not wanting to get bogged down in story and emotional context and so a planned sequel was canned.

There's always going to be an element of risk involved in bringing any new gaming property to market but adding in depth emotional character driven story is an additional risk which I fear is one that not many are willing to take when there are so many gamers who are just going throw money at whatever brainless FPS comes out next.

METOO

METOO

Chicago, IL
October 2011

JUN 30, 2012 10:39 PM

I quit after ps2 but my nephew had ps3 and I may need to resume come winter.