TiVo has signed an agreement with the Nielson Media Research to provide them with TiVo viewer data. This comes after concerns from television networks that the Nielsens measurements dont reflect the growing usage of [Digital Video Recorders]." TiVo subscribers can "Opt In" to the program.
Nielsen Media Research will not include TiVo data with its traditional audience measurements, but rather give television networks the data separately.
Christopher
Portland, OR
November 2002
FEB 05, 2004 10:22 PM