Project Mayhem Penetrates OfficeMax

So not long ago I was shopping at OfficeMax, buying some Avery mailing labels.

You know how on the packaging, they have a picture of the label on the front, to show it in action, so to speak?

Well Avery 8293 High Visibility Labels featured this image:


I lolled.

I noticed that a while back. A surprising amount of the avery labels have that name on it. The copy editors must be asleep at the wheel.

You don't want to hear what's in the Elmer's Glue.

Trust me.

what's the first rule about fight club?

I wonder how they came up with that address in Wilmington, since it doesn't exist. The closest real address would be Paper Lane, Wilmington 19810...which I'm only aware of since there's a killer Booze-0-Mart in an airplane-hanger sized former Thriftway on Naamans' Road not that far away.

The copy editors never speak of Project Mayhem. Neither should you.

Well 420 is a stoner reference and I would guess the Paper Lane is a crack on the fact it is paper. As for Wilmington Delaware, there is where Fight Club took place if you listen to the DVD commentary.

Er... the Paper Street Soap Company that Tyler Durden runs?

Yeah, I got that. Why 420 though? The stoner reference doesn't seem to ring true.

Think about someone who would find it the very heighth of hilarity to put a Fight Club reference on a national consumer product. That person would either need brass balls or to be very high.