NEWS: TV Says \"No\" to Pigfuckers

CULTURE: TV Says "No" to Pigfuckers

I can see why the Evolve advertising campaign for Trojan condoms could be considered sort of annoying, but I’m dumbfounded at how it can be construed as offensive.



The ad, which debuted earlier this week, opens with a classy lounge full of cocktail-swilling swine unsuccessfully hitting on women. After getting rejected by a blonde at the bar, one pig scampers off to a condom machine, and is transformed into a sort of schlubby-looking dude who successfully chats up the babe who rejected him when he looked like the movie character Babe.

The way the woman instantly knows the dude is packing a prophylactic doesn’t make sense exactly; did the pigs who made the unwanted advances try to woo women with promises of unprotected sex? Strangely, both the CBS and Fox networks have refused to air the ad, not for logical inconsistency, but for its alleged offensive content.

After watching the ad twice, Fox’s supposition that it somehow stresses the prevention of pregnancy remains a mystery – for me at least.

On the blog Pandagon, Amanda Marcotte notes that networks have no problem broadcasting spots for male sexual enhancement products, and suggests that the Evolve ad is getting heat for being too respectful to women, and not fearful enough of pro life letter campaigns.

But maybe the agenda here is anti-women as much as it is anti-fun. Neither Fox or CBS had a problem with Trojan’s last campaign, which according to the New York Times, “urged condom use because of the possibility that a partner might be HIV-positive, perhaps unknowingly.” It seems like the TV stations think condom use is OK as long as sex is portrayed as disease-ridden and scary. If it’s something that’s preventing a pregnancy from occurring during a bar hook up, apparently that’s a problem.

Of course, if the pigs had evolved into men after, say, ordering a name brand vodka or pulling out an expensive cell phone, networks probably wouldn’t utter a single objecting squeal.

This is one of the funniest ads I've ever seen. In fact, it's one of the few adverts on TV now that doesn't make me want to jump out the window. And besides, pigs need affection too!

what the eff?
are we living in puritan times again? doesn't this mean tv shows shouldn't be allowed to portray (or imply) bar hookup sex either?
i don't understand.

That's all I need to hear. This is clearly an "every sperm is sacred" issue for FOX.

Yeah, the honchos at FOX usually have to pay for their indiscretions.

I'm not all that deep, but I understood the commercial as suggesting that not using a condom during a casual sex encounter makes you a pig, which I guess is not the most unreasonable assertion I've ever come across.

I agree though - the song is offensive to my ears.

well, i would be concerned about the health-related issues that may stem from sleeping with a man-pig hybrid.

that's what i assume it meant, too, which is an entirely fair implication for a condom commercial to make.

it's moronic that they pulled it for these absurd reasons.

It's in the same line of evolution as Viagra being covered by insurance but not the Pill. Men should definitely be allowed to have sex with all sorts of women, just not safely and without pregnancy. It's a women's rights issue, one that should have been settled 20, 30 years ago.

That's odd...

"con·tra·cep·tion n. Intentional prevention of conception or impregnation through the use of various devices, agents, drugs, sexual practices, or surgical procedures."

Maybe Fox forgot to go to health class that day?

I can understand the offensive material in the commercial, its showing men as pigs....i mean come on, how is that not a little offensive. But on the other hand I don't get upset over the commercial, its just a commercial. I don't find the commercial interesting or funny, but I don't find it hurtful either. Personally I miss the old trojan commercials, at least when the headless soldier showed up it was funny

1) Stupid ad.

2) Has anyone SEEN the crap on FOX these days? Like, AnnaNicole, Paris.... spring break, sensational crap. . .

Hippo-crits

He's super cereal!!

It amazes me that an ad so tame is somehow so incredibly offensive.

Is clear to me... this campaign embraces bondage, fist fucking, pissing, menage a trois and child molesting.
Is there... is subliminal... (you can't see it but is there).

uhh, okay... I though that was one of the very few decent ads these days. I actually like it... and I dunno what could be seen as offensive in that. Maybe it's cause they portray men who don't use condoms as pigs ?

I'd bet my life on that !

Racist.

IIUC, "pig sex" specifically refers to sex without a condom, in some quarters (I came across encountered the term via an article in a Toronto gay newspaper).

Wow... In regards to the rule they stated for not showing particular types of condom adds: It amazes me that a condom add that points out that condoms can be used for helping prevent pregnancy would be censored.

God I hate conservatives. This is the same sort of mentality that says that needle exchange programs condone and encourage drug usage rather than just accepting that drug use happens and we should at least try to minimize the harm to users and to society on the whole. I mean if pointing out that condoms prevent pregnancy helps cut teenage pregnancy rates, and reduces the need for abortions - shouldn't that be a good thing for everyone? Nope fundamentalist dickheads never get that.

Now I know this add could be seen to glamourize casual sex which I can see offending people opposed to casual sex, but this add doesn't indicate prevention of pregnancy any more than prevention of disease catching, so how can they use their stupid little rule anyway?

Perhaps, it's the idea of a pig evolving into a man that Fox finds offensive. I don't know, I really like the ad, it seems quite tame and well done to me.

it shows males in a bad light, and shows that people have horomons and want to have sex without being married. but, keep showing girls barely dressed to sell a burger and all that jazz because those are ok. america needs to get laid.

the thing i find most intersting here is that for some reason safe sex is a bad thing more so for consevatives and republicans. i see nothing wrong with the add and to me it displays more about disease risk due to the unhygenic look of the pigs to the clean cut look of the dude.

If western countries are not careful they will suffer the same problem of a widespread HIV/Aids epidemic like a lot of developing countries have. O and news flash for those who think you have to be Gay to get HIV/Aids you do not.

I think we're STILL living in puritan times. A lot of communities in this country are still based on puritanical, Christian and Victorian modes of thought. These foundations deny the basic human need for sex, deep down they think sex is WRONG.