NEWS: Coca-Cola Plans to Conserve Water

CULTURE: Coca-Cola Plans to Conserve Water

There’s something slightly weird about the idea of Coca-Cola conserving water. Like if KFC "went humane" and decided to conserve chickens. How do you cut back on your number one ingredient?

It seems when Coca-Cola manufactures Coke, Sprite and former Nazi super-soda Fanta, they use 2.5 liters of water per liter of soda. Multiply that by however many millions of liters we all suck down each year and that’s a good amount of H2O. But here’s the kicker: in addition to the comparatively paltry amount used in the physical production, another 175 to 250 liters of water is needed to grow the sugar that goes into just one liter of soda-pop. Fuck. Jason Clay, a World Wildlife Foundation researcher, put it simply:

To offset the mass consumption of water, Coke has vowed to fund a $20 million water conservation project with the World Wildlife Foundation with the aim of protecting and conserving seven major rivers around the world. The CEO of Coca-Cola, E. Neville Isdell, said today at a news conference:

I won’t argue with their impregnable corporate logic, but I’m left wondering if this isn’t all a complex ploy to trick our environmental-friendly minds into switching to (sugarless) Coke Zero for some fiendish but-as-yet-unknown reason. World domination, perhaps? Aspartame induced sterility ala Children of Men? Go ahead, world… surrender your will and your dollar to the no-carb taste sensation, after all, Coke does make some cute commercials:



Aaron Lariviere secretly wishes the world had more diabolical plots so that he could discover one on his own, and stop pulling them out of his ass.

yawn

So how exactly are they conserving water?
Are they cutting back on the amount of sugar/water going into the product, or are they just giving money to the WWF?
On another note. Coke zero is pretty good.

This reminds me of something....
....
...
oh yeah.
Arnold

He bought the first hummer for private use in 1992.

And then, all of a sudden he flip flopped and GM made a hydrogen powered hummer for him.

Hummer

And now he's in magazines advertising the Green Party...
instead of flexing.

Yay!!! Powdered Coca Cola!!

But how's CherryCoke ?

High fructose corn syrup is just as bad for you as aspartame anyway. Damned if you do, damned if you don't.

well, it's a start

It's d-lish.

I miss when Coke was made with real sugar.



Naturally, that wastes even more resources than the processed sugar by-product they use now, but I dare say the flavor is worth it.

Coke sees the writing on the wall. Water is the new gold. It's going to cost a fortune in the near future, that is way large companies are buying up water sources around the world. It is just a business decision made to look like an environmental one.

Or...you know....don't drink soda.

Heh, they may use so much water to grow the plants, but it doesn`t cease to exist....it is still water.
If that was the case, then rivers wouldn`t even exist, cos all the plants would just suck all the water up, and not release anything. No evapotranspiration.... no water cycle.
No clouds, or rain then, because by now, all the water in the world would have been used up by the plants.
This thing being done by Coca-Cola is what is called a `publicity stunt` aiming at pretending they are environmentally conscious, hence probably pulling the publics eyes away from something bad they are doing...like bringing out zero sugar drinks, that are `good for you` cos they don`t rot your teeth, but they fail to point out that Aspartamine/Aspertaime is an excitotoxin, and kills braincells. I can replace my teeth with Dental Implants, I can`t replace my brain with an implant (ok, I can....a cheap Pentium I will do )
I really don`t believe big companies, or goverments, when they say they are going to do something to help the world/people in the world, so I don`t believe this.

/conspiracy theory

hmmm....

the issue of mass water consumption is an important issue that we need to address...

but DAMN! that add is amazing!

I feel like a baby @ the doctors being distracted by a fluffy toy while doc gives me a needle

I... I don't understand!

seriously, eff that.

I wonder if aspartame is cheaper than sugar?

Coke is it.

it's not nearly as hard as it sounds...
water is good
juice is good

Yes they're going to start bottling the tears of the children from the country's that they rape.

These two think they are better than us. Water is for losers. Same goes for juice.

So is Diet Coke. And a world without it is a world I don't want.

I've already fallen victim to the Coke Zero conspiracy, I'll admit it. Hell, it tastes like real Coke!

Check out www.newstarget.com/004416.html. This goes for ALL sodas, including diets and that zero nonsense. Syrup is syrup, no matter what pretty label you put on it. I just love it when people complain about their weight and health while sucking down one Diet Pepsi after another. There's nothing at all wrong with at least 8 tall glasses of water a day. It'll give you more energy when you rip into that Snickers bar after a good smoke. And it'll keep you from being thirsty again 5 seconds later, not to mention it's a lot less than 175 to 250 liters (for all you fellow Americans not familiar with the metric system, that's about 46 to 66 gallons).

I know, I know....I was a hard-core user for years. I'm talking, like...easily a 6-pack of Diet Coke a day.

Now...I only have the odd soda here and there when I go out to eat. I never buy it anymore.

It was easier for me to quit smoking than it was to give up soda.