TOPICS:
JAN 24, 2007 01:44 PM
PRockGooseScout said:
PointBlank said:
adjunct said:
I'm sure the recent development of the whole super-premium market space in alcoholic beverages isn't entirely marketing. Right.
No shit. Nothing funnier than someone ordering Grey Goose or Belvedere in their Vodka and Cran.
I don't notice the difference in a drink with a strong juice or other flavor in it but if I'm having say a gin and tonic, it had better be tangueray or better or 
.
The point is that Tanqueray used to be top shelf, i.e. premium. Now, it and its ilk (like Stoli in the vodka market) are middle shelf, displaced by these stupid artisanal/boutique "super-premium" products that are mostly marketing with a bigger price tag. There are clearly differences when you're talking about things distilled using different processes (pot stills v. column stills) or unusual ingredients (like the Hangar One and Charbay vodkas that use real fruit for infusion instead of synthesized compounds), but it's not like Stoli, Tanqueray, or anything else in the upper-middle of the market suddenly got worse. Instead, we've gotten a full-court press of marketing from the beverage industry to create an entirely new market space with precious little innovation.
JAN 24, 2007 01:45 PM
JAN 24, 2007 01:47 PM
adjunct said:
PRockGooseScout said:
PointBlank said:
adjunct said:
I'm sure the recent development of the whole super-premium market space in alcoholic beverages isn't entirely marketing. Right.
No shit. Nothing funnier than someone ordering Grey Goose or Belvedere in their Vodka and Cran.
I don't notice the difference in a drink with a strong juice or other flavor in it but if I'm having say a gin and tonic, it had better be tangueray or better or .
The point is that Tanqueray used to be top shelf, i.e. premium. Now, it and its ilk (like Stoli in the vodka market) are middle shelf, displaced by these stupid artisanal/boutique "super-premium" products that are mostly marketing with a bigger price tag. There are clearly differences when you're talking about things distilled using different processes (pot stills v. column stills) or unusual ingredients (like the Hangar One and Charbay vodkas that use real fruit for infusion instead of synthesized compounds), but it's not like Stoli, Tanqueray, or anything else in the upper-middle of the market suddenly got worse. Instead, we've gotten a full-court press of marketing from the beverage industry to create an entirely new market space with precious little innovation.
BUT HAVE YOU SEEN HOW NEAT THE BOTTLES LOOK? come on.
Quirky
Birmingham, AL
October 2005
JAN 24, 2007 01:58 PM
Solaris said:
adjunct said:
PRockGooseScout said:
PointBlank said:
adjunct said:
I'm sure the recent development of the whole super-premium market space in alcoholic beverages isn't entirely marketing. Right.
No shit. Nothing funnier than someone ordering Grey Goose or Belvedere in their Vodka and Cran.
I don't notice the difference in a drink with a strong juice or other flavor in it but if I'm having say a gin and tonic, it had better be tangueray or better or .
The point is that Tanqueray used to be top shelf, i.e. premium. Now, it and its ilk (like Stoli in the vodka market) are middle shelf, displaced by these stupid artisanal/boutique "super-premium" products that are mostly marketing with a bigger price tag. There are clearly differences when you're talking about things distilled using different processes (pot stills v. column stills) or unusual ingredients (like the Hangar One and Charbay vodkas that use real fruit for infusion instead of synthesized compounds), but it's not like Stoli, Tanqueray, or anything else in the upper-middle of the market suddenly got worse. Instead, we've gotten a full-court press of marketing from the beverage industry to create an entirely new market space with precious little innovation.
BUT HAVE YOU SEEN HOW NEAT THE BOTTLES LOOK? come on.
There is only one bottle you will ever need.
PointBlank
New York, NY
November 2004
JAN 24, 2007 01:38 PM