Enviga is a new green tea based beverage coming soon from the Coca-Cola company who claim that 3 12-ounce servings can actually burn 60-100 calories. The beverage taps into the age-old powers of green tea extract or epigallocatechin gallate which when combined with caffeine can have the effect of speeding up the metabolism.
Dr. Rhona Applebaum, chief scientist, The Coca-Cola Company says:
"Enviga increases calorie burning. It represents the perfect partnership of science and nature... Enviga contains the optimum blend of green tea extracts (EGCG), caffeine and naturally active plant micronutrients designed to work with your body to increase calorie burning, thus creating a negative calorie effect. It makes this product stand out as unique. Enviga brings the benefits of green tea to the forefront in a convenient and accessible, great tasting beverage."
That's pretty good marketingspeak from a "Chief Scientist"...
Enviga will be available in the northeast U.S. sometime this month, and in the rest of the country in January.
Will this miracle product actually help you lose weight just by drinking it, or is Enviga destined to go the way of Olestra, the "miracle" fat substitute that only seemed to be successful at giving unsuspecting customers bad cases of the funny poops.
Well if it turns out like Budweiser extra (which tastes like an energy drink instead of beer) I dunno, but if I can still make me burp like regular Coke then I'm ok.
artgrrl said:
The local news tested these... you have to drink FIVE cans of this crap to burn off two Oreos. How about this? Just put away the fucking Oreos.
Unfortunately, this is the land of instant gratification. Things aren't supposed to have consequences and if they do, well drink something else to protect you from the other thing that made you lose weight. It's insanity, stupidity, and corporate greed.
SteveIsaacs
NEWSWIRE
Los Angeles, CA
NOV 10, 2006 02:08 PM