NEWS: \'Borat\' Sparks Bidding War for Cohen\'s \'Bruno\'

CELEB: 'Borat' Sparks Bidding War for Cohen's 'Bruno'

Sacha Baron Cohen apparently left HBO in the dust. The buzz over his upcoming film, Borat, is so huge, it sparked a bidding war over his next film, a send up for fashion reporter Bruno from the Da Ali G Show. Although Borat opens November 3rd, confident studio execs offered millions of dollars to be involved in the Bruno project.

As of now, there isn’t a script. No director either. Sources claimed Cohen might consider a summer 2007 production date. So what can fans expect from this character in a movie that hasn’t been writen? Well, they should expect the opposite of the misogynistic, homophobic, anti-Semitic Borat.

Lets just hope Borat turn out to be worth all the hype.

Cohen as 'Bruno.'

Wow, $42million for a scriptless, directorless movie that might be made in '07. Not bad.

damn, thats a hella lot of pressure for the poor guy.

Still, Borat looks feckin legendary! Cant wait to see it

Yeah...poor guy...

surely all the buzz around Borat and now Bruno means that he wont be able to interview anyone without them knowing he's in character? I think a new character would make a better film

I'm inclined to agree with this. In addition I feel that the Bruno character isn't in the same guffaw producing tier the Borat character.

As we all know, racial intolerance and ignorance is much more humorous than rampant homophobia.

Yeah, i was thinking the same thing. I'm starting to wonder if he might pull a Dave Chappelle, though.

I have never laughed at anything he's ever done.

I saw a myspace sreening of borat in denver and was in fucking tears, one of the funniest things I have ever seen........

What I find surprising is that all this fuss is about the one part of the Da Ali G Show that actually sucked fiercer than Borat's legendary sister. On second thought, maybe not that surprising after all.

i'm already in line at the theater.....